

Hi.
I'm Attia

I've spoken at and consulted in several industries globally. My book Never Settle gives specific tools on how to influence people and organizations effectively. What I've learned is that people are messy, emotional, scared, tenacious, loving and striving to be the hero in their story. How do we take what's hardest but most beautiful about being human, and harness it to drive value in this world?
Growth, change and conflict can be very constructive, if managed properly. The first step is to acknowledge the human component, and use that as the guiding principle.
Vision
I believe everyone can evolve and become better at influence - which means more value at work, at home and in your bank account. I'm here to help you.

A hallmark of innovative, growth oriented companies is strong foundational structure that is people oriented. But people are complicated, which makes achieving and sustaining a culture of growth and excellence a challenge. That’s where I come in.
Trained at Harvard and MIT, I help organizations establish a strong foundation for growth when structure and processes become unwieldy, ultimately driving lasting behavioral change within people. I’ve been on the ground floor of two Silicon Valley tech startups, launched two companies of my own, and held positions at billion-dollar corporations.
Simply put, I know first-hand the problems that arise for my clients because I’ve been the employee, manager, and founder that’s frustrated by systems that are on the verge of fracturing due to rapid growth. Whether it’s working with Fortune 500 executives, a family business, or helping reduce cocaine production in Colombia, I approach each situation with a wealth of experience and a completely tailored approach.