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Negotiation Is The Highest Return On Investment You Can Make In Yourself
Available May 12, 2026

Moments of influence happen dozens of times a day. At work, at home, in every conversation. This is your guide to stop leaving value on the table, and start getting exactly what you want.

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What The World's Top Voices On Influence Are Saying

Daniel H. Pink

 #1 New York Times bestselling author of Drive and The Power of Regret

"Never Settle turns negotiation from an intellectual exercise into a physical practice. Like boxing, music, or improv, it's about rhythm, reps, and reading the room. This book will do more than change how you think about influence. It will train you how to move through the world."

Chris Voss

Author of Never Split the Difference

“Never Settle provides a toolkit and a complete range of practical steps based upon decades of experience. If you want to apply negotiation skills and see improvement, this book is for you.”

Robert Cialdini

Bestselling author of Influence and Pre-Suasion

“Never Settle offers a blend of psychological principles and practical exercises that empowers readers to negotiate with fearless effectiveness in any situation. This book is essential for anyone eager to level up. ”

Eric Barker

WSJ bestselling author of Barking Up the Wrong Tree

“Never Settle is an essential guide for anyone who has ever walked away from a negotiation thinking, 'Why did I agree to that?' This book shows you how to stop giving bulk discounts on your soul.”

Most negotiation books tell you the theory
Never Settle trains you how to perform

Drawing from decades of teaching at Harvard, MIT, and the University of Michigan — plus real-world experience with FBI negotiation tactics and U.S. State Department conflict resolution in Colombia — Attia Qureshi and John Richardson have built the definitive guide to closing the gap between knowing and doing.

This isn't theory. It's a training system

You'll Learn
How To

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Build Relationships Through Reciprocity

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Name your feelings, regain control

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Get more by understanding what they need

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How To Ask For What You Want

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Create win-win deals everyone says yes to

Good negotiation doesn't just improve your outcomes
Done right, it makes the world a better place

To request review copies of Never Settle or to schedule an interview with Attia, please contact ashtin.ballard@simonandschuster.com

ATTIA QURESHI

Influence Expert. Speaker. Leadership Coach. Strategist. Farmer.

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